Archive for September, 2008

Improving Customer Experience through a Differentiated Service Model

September 3, 2008 – 11:35 am by Gurdeep Rai

Traditionally, high tech companies have been selling to large OEMs and distributors; but in pursuit of top line growth, companies are marketing and selling to end consumers directly and through retailers. High tech companies are also attempting to increase their market share globally in emerging markets. With this change in ...