Combining Route-to-Market Models to Solve Operational Challenges

November 26, 2008 – 2:13 pm by Anthony DeLuca

Globalization, market maturation, new customer segments and increased competition are forcing high tech companies to expand into new markets. Often, these evolving market expansions demand innovative go-to-market strategies that compel channel management teams to develop new operational competencies. High tech companies have utilized the Original Equipment Manufacturer (OEM) model to ...

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